The film pays homage to disaster movies but with a flip - here the world that’s caught in the grip of a lethal outbreak belongs to cancer, and it’s humans that are causing the chaos: Payback Time for cancer!Ī mysterious blue substance begins to contaminate the cells’ world, leading to catastrophic destruction. The cells live in a world of endless construction reflecting the ability of the disease to spread aggressively and relentlessly. The two minute animation, brought to life by multi-award winning Nexus Directors Adam Foulkes and Alan Smith, with sound design by Factory Studios, sees cancer personified in such a way for the very first time. It will also be broadcast across more than a hundred commercial channels on Sunday night including the ITV, UKTV and Sky network of channels.Ĭommissioned by Channel 4 Marketing’s Charlie Palmer, the idea was conceived by 4Creatives’s Senior Art Director Pablo Gonzalez de la Pena, under the creative direction of Chris and John.
In your face cancer.”Ĭhannel 4 will premiere the film to TV viewers during The Last Leg on Friday night, before rolling out into cinemas nationwide. Then what better way to show the epic destruction of cancer than by utilising all the tropes the modern disaster has to offer. An unpleasant, pathetic, terrified and destroyable face. We did this by literally giving cancer a face.
John Allison and Chris Bovill, Heads of 4Creative said: “We wanted to create something that would empower people to stand up and throw cash in cancer's face." The film launches on-air this Friday 5th September 2014.ĤCreative’s defiant approach to the film’s subject matter represents the turning point reached in the fight against cancer, with as many people now surviving as dying from the disease. Channel 4 today announces 4Creative’s latest bold campaign to promote this year’s ‘killer night of fundraising’ Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK.